Denglisch

I don’t mind if some products in the world of fashion get an English name in Germany – Hot Pants and T-Shirt, for instance, are common for a long time, and I can also accept, say, Gym Shorts and Long Sleeve Shirt (regular fit).

But you can carry it too far, even for an English sounding designer brand of a German designer:

Seen in the preview for next week at Tchibo: “Spa and Sportswear 2007” with only English product names (no longer available).