The German food discounter Rewe is currently running “the sharpest loyalty point campaign” with the knife manufacturer Zwilling – for each 5€ you pay at Rewe, you get one discount ticket, and once you got 30, you get a discount on certain Zwilling products. So a rather simple discount ticket system (limited to one manufacturer), but the variability of the tickets’ values seems strange to me:
| Product |
Price with discount |
Regular price |
Value of one ticket |
| knife-block |
9,99 € |
49,50 € |
131,7 ct |
| meat knife |
14,99 € |
32,50 € |
58,37 ct |
| lard knife |
9,99 € |
19,50 € |
31,7 ct |
| bread knife |
17,99 € |
39,50 € |
71,7 ct |
| cooking knife |
21,99 € |
48,50 € |
88,37 ct |
| universal knife |
11,99 € |
24,50 € |
41,7 ct |
| peeling & vegetable knife |
9,99 € |
29,50 € |
65,03 ct |
| santoku knife |
19,99 € |
45,50 € |
85,03 ct |
| steak knife set |
29,99 € |
74,50 € |
148,37 ct |
| knife scharpener |
9,99 € |
15,95 € |
19,87 ct |
| multipurpose scissors |
9,99 € |
19,95 € |
33,2 ct |
| scissors set |
13,99 € |
30,50 € |
55,03 ct |
That’s an average of 69,17 cents per discount point – but with a range of 19,87 to 148,37 cents!
I don’t want to be so vicious and call the recommended prices without discount phantasy values, there must be some sensible basis to them – but the discounts do seem pretty arbitrary…