Zur deutschen Version dieses ArtikelsThe German food discounter Rewe is currently running “the sharpest loyalty point campaign” with the knife manufacturer Zwilling – for each 5€ you pay at Rewe, you get one discount ticket, and once you got 30, you get a discount on certain Zwilling products. So a rather simple discount ticket system (limited to one manufacturer), but the variability of the tickets’ values seems strange to me:
| Product | Price with discount | Regular price | Value of one ticket |
|---|---|---|---|
| knife-block | 9,99 € | 49,50 € | 131,7 ct |
| meat knife | 14,99 € | 32,50 € | 58,37 ct |
| lard knife | 9,99 € | 19,50 € | 31,7 ct |
| bread knife | 17,99 € | 39,50 € | 71,7 ct |
| cooking knife | 21,99 € | 48,50 € | 88,37 ct |
| universal knife | 11,99 € | 24,50 € | 41,7 ct |
| peeling & vegetable knife | 9,99 € | 29,50 € | 65,03 ct |
| santoku knife | 19,99 € | 45,50 € | 85,03 ct |
| steak knife set | 29,99 € | 74,50 € | 148,37 ct |
| knife scharpener | 9,99 € | 15,95 € | 19,87 ct |
| multipurpose scissors | 9,99 € | 19,95 € | 33,2 ct |
| scissors set | 13,99 € | 30,50 € | 55,03 ct |
That’s an average of 69,17 cents per discount point – but with a range of 19,87 to 148,37 cents!
I don’t want to be so vicious and call the recommended prices without discount phantasy values, there must be some sensible basis to them – but the discounts do seem pretty arbitrary…