Variable loyalty points

The German food discounter Rewe is currently running “the sharpest loyalty point campaign” with the knife manufacturer Zwilling – for each 5€ you pay at Rewe, you get one discount ticket, and once you got 30, you get a discount on certain Zwilling products. So a rather simple discount ticket system (limited to one manufacturer), but the variability of the tickets’ values seems strange to me:

Product Price with discount Regular price Value of one ticket
knife-block 9,99 € 49,50 € 131,7 ct
meat knife 14,99 € 32,50 € 58,37 ct
lard knife 9,99 € 19,50 € 31,7 ct
bread knife 17,99 € 39,50 € 71,7 ct
cooking knife 21,99 € 48,50 € 88,37 ct
universal knife 11,99 € 24,50 € 41,7 ct
peeling & vegetable knife 9,99 € 29,50 € 65,03 ct
santoku knife 19,99 € 45,50 € 85,03 ct
steak knife set 29,99 € 74,50 € 148,37 ct
knife scharpener 9,99 € 15,95 € 19,87 ct
multipurpose scissors 9,99 € 19,95 € 33,2 ct
scissors set 13,99 € 30,50 € 55,03 ct

That’s an average of 69,17 cents per discount point – but with a range of 19,87 to 148,37 cents!

I don’t want to be so vicious and call the recommended prices without discount phantasy values, there must be some sensible basis to them – but the discounts do seem pretty arbitrary…

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