Zur deutschen Version dieses ArtikelsThe German version of a “TV Licencing agency”, called GEZ, wants to stop akademie.de using colloquial short names for the TV fees and other related things and force them to use long beaurocratic vocabulary – by legal means, because the colloquial names would only be used to “cause a bad image for the GEZ.”
I can’t really translate the whole thing, but it’s, in my opinion, rather causing the opposite…