champagne Usually I hit the Mute button whenever there are adverts on radio, ’cause there often is a lot of annoying crap there – which I find confirmed when occasionally I do hear some ads, like shortly before New Year’s Eve.

The ad I’m refering to here was, on its own, not that bad – no silly singing around or overenthused proclamations of the oh so sensational offers etc. –, but that a brand of champagne, Mumm, that is (German), advertises the year horoscope on its website on the radio, well, even though it’s common to greet the new year with a glass of champagne, that’s a bit… odd. Since I was curious about the nonsense they babble in that horoscope, I opened that site – and it FAILs usability and content in multiple ways, I think:

FAIL #1: The start page

Der Zugang zu dieser Seite ist nur volljährigen Personen erlaubt. Bitte geben Sie Ihr Geburtsdatum ein:

Translation: “Accessing this site is only allowed for persons of age. Please enter your date of birth.”

A ridiculously noneffective age verification – might this even make some visitors expect more than a little alcohol? If at least this was effective and protect children from nonsense such as horoscopes…

FAIL #2: Loud music

For if you have jumped this huge hurdle of your date of birth, a cheap pop-ish jingle including spoken slogan booms at you, and no volume control or mute button on the site. Luckily it’s “only” 15 seconds long – and lucky are those who have a Mute button on the keyboard. But the sentence “Mumm ist, wenn man’s macht” = “Courage is if you do it” does fit somehow…

FAIL #3: The horoscope itself

Which was written by a certain Michael Allgeier, also not unknown (German) in the astro scene. Again with a date-of-birth selection dialog – however, even though labeled “Your personal horoscope 2009”, there is only one text for each span of ten days. And with the ususal newspaper horosope wish-wash with general section and sections about love/relationship, job/money and fitness/wellness all over. :yawn:

And they added a little lexicon which of course is so impudent to take all this stuff serious and describe astrology itself as (my translation):

A thousands of years old empirical science that puts man in a certain relationship system to the star constellations. This symbol system allows the drawing of conclusions about the individual abilities and problem areas of a person. Certain prognostic techniques also allow considerations regarding future developments or events. Also statements about relationships among persons or entire peoples can be done with the help of astrology.

(Needless to say that astrologers (a) disagree on their statements and (b) in the way they reached them – even if (c) they just say the usual shallow stuff. Needless at least among those who don’t blindly follow their astrologers…)

Somehow I got the impression that someone consumed too much of his own product to get the idea to do all this that big and in a serious manner…

See also:

Photo: vierdrie/sxc


  1. ER

    Der Astrologie-Mumpitz verbreitet sich in den Medien wie eine Seuche. Im ZDF Videotext findet man auf den Seiten 580 – 586 Horoskope des Star-Astrologen Winfried Noe.

    Ein Esoterik-Kritiker hat sich jetzt deswegen mit einer mail an den ZDF Fernsehrat gewendet, nachdem ihm von der ZDF Forums Redaktion eine Kommentarsperre angedroht wurde, nachdem er sich im Forum zum Thema “Karten, Pedel, Horoskope” sehr direkt und kritisch äußerte.

    Sein Mail-Verkeht lässt sich im RatgeberNews-Blog nachlesen:

    Bleibt abzuwarten, ob es die Vertreter des ZDF überhaupt für nötig halten darauf zu reagieren.

    • c

      Ich glaub, Horoskope waren – leider – einer der ersten Inhalte in so ziemlich jedem Teletext. (Wenn auch wohl selten von “Star-Astrologen”.)

      Bin jedenfalls auch mal gespannt, ob das dem ZDF ’ne Antwort wert ist – ich hab aber so meine Zweifel…

      Als ich vorletztes Jahr auf horoskopige Geburtstagsglückwünsche der Bahn (bzw. von bahn.bonus) entsprechend geantwortet hatte, kam nur eine Standardantwort – aber immerhin: letztes Jahr gab’s ein Luftballon-Aufpump-Browserspielchen ganz ohne Astrologie. (Und hoffentlich nicht nur für die, die wie ich gemeckert hatten.) Ein kausaler Zusammenhang mit meiner Mail wäre natürlich reine Spekulation…

  2. ER

    Ich habe gerade im wahrsagercheck’s blog folgendes gelesen:

    “20 Monate Haft für deutsches Hellseher-Ehepaar”

    Die Verurteilung fand zwar in Österreich statt, aber das ist doch mal was positives.



Leave a Reply

All inputs are optional. The e-mail address won't be published nor shared.

  • Moderation: Comments from first-time commentators must be approved manually before they appear.
  • Behave yourself! No insults, no illegal content, etc.! Should go without saying, don't you agree...?
  • Website: I don't mind blogs with ads, but purely commercial links are not welcome and will be deleted. Just like pure spam comments.
  • Allowed HTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> <sub> <sup> <big> <small> <u>